I will be advertising shoes, my unique selling point will be that they can be used in any situation, casual, sport, formal, etc. I will have an actor such as Chris Evans who has been in a lot of films recently because he is very popular at the moment, and he played a superhero which makes it even better because he is a role model.
The name of the product will be Morales because it will be easy to remember and catchy.
The main colour will be dark purple as it appeals to both men and women.
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