Adverts for Shoes

This is Adidas advertising their new shoes and slogan, "All Day I Dream About S-" I like how they have incorporated the shoes design into the cloud, it makes it eye catching, but I don't like the colours, they are very dull, even the shoe is white so there is no attention to them. It doesn't have a great unique selling point, only that they are "electrifying". It doesn't have a clear target audience but it appeals to young people because of the thunder which makes it exciting. 

This is Vans advertising their "Half Cab" shoes, I like that the name is from skateboarding so they have a skateboarder advertising it. This is also the selling point, it is saying that buying these shoes will make you a better skateboarder. The target audience is teenagers and young adults because it is very exciting  and there is a crowd to impress.

This is Converse advertising their high tops, I like how unique it is using an everyday situation, the unique selling point is that they are saying that the shoes are so appealing and strong that even gum can't stick to them, the target audience is people who go out a lot because they need to have strong and durable shoes.