Marketing Campaigns

High Budget:
These are expensive films made by huge, well known studios. They put a lot of money into promoting the film by placing posters everywhere, especially places where many people will see it. They will tag the trailer will a lot of movies being released that will be watched by a large audience. Films with big budgets will often put a large amount of it into marketing to generate greater revenue. Advertising a film on TV can cost a lot of money so if you see a trailer for a film on a popular channel during prime-time, chances are it is a big budget film.
If studios have A-list actors starring in the film then they will be paid to promote the film in various ways such as social networking, interviews or in public events.

Low Budget:
A low budget film will only use a few sets, unknown actors and basic filming techniques. They will focus of promoting the film through viral marketing and word-of-mouth. A good thing about low budget marketing is that there will be a high profit because they didnt spend much on marketing. They won't be putting many trailers on TV as that costs a lot of money or big posters in tourist destinations or bus stops for the same reason, instead they may try to build a fan base and use them to spread knowledge of the film thorough various means such as Facebook and Twitter, or more simply by word-of mouth. They will often be premiered at Film Festivals where they can be auctioned off to various studios to distribute, it can take several years before it reaches the main public.